About the Handiwork UTM Link Builder
The UTM Link Builder appends standard UTM campaign parameters to any URL so you can track where traffic comes from in analytics tools like Google Analytics. Fill in source, medium, campaign, and optional term and content fields, then copy the ready-to-use tracking link.
How to use the Handiwork UTM Link Builder
- Enter your landing page URL.
- Fill in utm_source, utm_medium, utm_campaign, and any optional fields.
- Copy the generated link for use in emails, ads, and social posts.
What each UTM parameter means
utm_source identifies the referrer (newsletter, google, twitter). utm_medium is the marketing channel (email, cpc, social). utm_campaign names the specific promotion (spring_sale). utm_term tracks paid keywords; utm_content differentiates ads or links within the same campaign.
Consistent naming pays off
Use lowercase, underscores, and a consistent naming scheme across campaigns so analytics reports stay clean. Avoid spaces in parameter values — the builder encodes them, but readable underscores are easier to audit later.
Frequently asked questions
Do I need every UTM field?
Only the base URL is required. Source, medium, and campaign are recommended; term and content are optional extras.
Will this work with Google Analytics?
Yes. The generated links use standard UTM query parameters recognized by Google Analytics and most other analytics platforms.